North west 200 road racing Ireland   Experiences of a 70s biker

yamaha 125 in garage

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Seventies biking nostalgia: Seventies motorcycle sales brochures
In the Seventies motorcycling was a boom industry thanks to the Japanese imports which were rapidly hitting our shores. The sales world had a field day promoting this new range of exotic machinery. This could be seen in the sales brochures of the era. Many different tactics were in use. Some brochures would quote performance figures and tech specs fronted by detailed pictures of exotic engines and parts, some would reach out to the sensible commuter to prise him or her away from their trusty oil leaking British bike and some would rely purely on large, high quality photos of the new breed of machines. And then there were those who relied on the age old method of using girls. See if you remember any of these:

sexy girl on norton commando

 Norton Commando

sexy girl on suzuki gt750 water cooled

This was a typical advert of the era suggesting to us impressionable teenage boys that ownership of such exotic machinery would bring rewards in the form of leather clad babes only too keen to share our new found interest.

                     Unfortunately, it never seemed to work for me!

 

 

                                                 

classic suzuki sport 50

Suzuki AS50

                  Motorcycle Mechanics motorcycle mechanics magazine cover 1978

bsa bantam sales

 

 

 

 

Here was a British ad from not long before. Again, this made you want to be part of the new, cool bike riding set.

 

 

 

 

bsa 185 bantam advert

BSA bantam advert

 

bsa lightning rocket tech specs

This typified the technical advertising side of things, this example being a British stalwart of the late Sixties

girl and bsa starfire motorbike

BSA Starfire 250 single

 

bikini clad sexy girls with yamaha fs1e moped in 1975

  Yamaha FS1E - an attractive proposition

125 yamaha yas1 sales brochure

This was an ad for the bike that started it all for me. You can see why, I’m sure.

classic honda cb750

The first 'across the frame' four cylinder UJM superbike

suzuki t250 hustler brochure 1972

         This is one of the brochures with which I whiled away my time in the summer of 1972

girl in hotpants on norton commando

Norton Commando vs Yamaha 180

yamaha advert 1974

t250 2 stroke suzuki hustler 1972

And this was one of the others!

 

yamaha yr3 350 motorbike poster

Yamaha YR3, one of the first Yams to our shores

yamaha fs1e moped sales sheet

Another ad aimed at us impressionable young lads

 

original mgb roadster advert

Then came some stiff competition from the car manufacturers.

This ad was for the popular MGB GT

      MCN article of the period

 mcn article in 1970

seventies honda motorcycle range

       Another Honda sales flyer

 

sexy girl mg midget advert

This ad made us all want to swop to cars, as indeed some of us did……. but not for too long!

Kawasaki triple

girl in mini skirt astride a kawasaki mach 3 500 motorcycle 1974

 

girl on moto guzzi

A brazen Moto Guzzi ad

yamaha ds7 250 sales flyer

Yamaha DS7- exactly the same as mine

Honda 125 - The quite advanced twin cyclinder model

girl on honda cb125

suzuki t125  stinger

And more exotica, based on the Bridgestone twin, the exciting Suzuki Stinger

Jawa moped

girl posing with jawa moped

Yamaha poster

american yamaha advert

 

yamaha yr5 350

 

yamaha yr5 350 motorcycle

The 350 version of the DS7, the YR5

 

 

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